The circle innovation: you can't shrink your way to greatness/ by Tom Peters.
"Peters, Thomas J."
The circle innovation: you can't shrink your way to greatness/ by Tom Peters. "Peters, Thomas J." - New York "Knopf," 1997 - 518 Pages illustrations 24 cm
"“A useful guide for Brand Managers, Chief Marketing Officers, marketers, or anyone leading, developing, or managing a brand. This book is filled with practical advice and real-world examples from experienced senior executives who are true pros at creating advertising for breakaway brands.” --Gail McGovern, Professor of Management Practice, Harvard Business School"
English
9780340717219
97074755
"Creative ability in business. Organizational change--Management."
The circle innovation: you can't shrink your way to greatness/ by Tom Peters. "Peters, Thomas J." - New York "Knopf," 1997 - 518 Pages illustrations 24 cm
"“A useful guide for Brand Managers, Chief Marketing Officers, marketers, or anyone leading, developing, or managing a brand. This book is filled with practical advice and real-world examples from experienced senior executives who are true pros at creating advertising for breakaway brands.” --Gail McGovern, Professor of Management Practice, Harvard Business School"
English
9780340717219
97074755
"Creative ability in business. Organizational change--Management."