Brand Sense : (Record no. 4049)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02080nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ASM |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241206092856.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241203s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749443715 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749443719 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Qualifying information | Hardback |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | ASM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Martin Lindstrom |
| Relator term | Author |
| 245 #0 - TITLE STATEMENT | |
| Title | Brand Sense : |
| Remainder of title | "How to Build powerful brands through touch, taste, smell sight & sound" |
| Statement of responsibility, etc. | Martin Lindstrom |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Kogan Page Ltd |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 237 Pages |
| Other physical details | illustrations |
| Dimensions | 24 cm |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "A treasury of ideas for bringing new life to your brands, and the cases are truly compelling ...should be read by everyone involved in developing or improving a brand. Read this book and watch how the professionals do it. (Philip Kotler, Professor of International Marketing, Kellogg School of Management, Northwestern University). That gratifying new car smell is actually a manufactured ""new car"" aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. Branding expert Martin Lindstrom shows for the first time how it can be done. Drawing on the most extensive worldwide study ever conducted of the sensory perceptions of consumers, he shows how a two-sense product can become a five-sense phenomenon. This groundbreaking book provides innovative branding tools for evaluating where a brand is on the sensory scale, analyzing its sensory potential and giving it a clear pathway to optimize its sensory appeal. Companies like Cadillac, Apple, Mercedes-Benz, Nokia, Louis Vuitton, Nestle and Disney have all recently adopted a sensory approach, and have seen their brands sizzle under this new direction. Anyone who wants a competitive edge can't afford to neglect this book. It's guaranteed to optimize the value of any marketer's budget in the most visionary way." |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
No items available.