Culturematic: (Record no. 4097)

MARC details
000 -LEADER
fixed length control field 02658nam a2200229Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field ASM
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241206092858.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241203s9999 xx 000 0 und d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011046401
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781422143292
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Qualifying information Hardback
040 ## - CATALOGING SOURCE
Transcribing agency ASM
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Grant McCracken.
Relator term Author
245 #0 - TITLE STATEMENT
Title Culturematic:
Remainder of title "how reality TV, John Cheever, a Pie Lab, Julia Child, fantasy football, Burning man, the Ford Fiesta movement, Rube Goldberg, NFL films, Wordle, Two and a half men, a 10,000-year symphony, and ROFLcon memes will help you create and execute breakthrough ideas"
Statement of responsibility, etc. Grant McCracken.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. "Boston, Mass."
Name of publisher, distributor, etc. "Harvard Business Press,"
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent 291 Pages
Other physical details illustrations
Dimensions 22 cm
520 ## - SUMMARY, ETC.
Summary, etc. "Welcome to Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football, Burning Man, the Ford Fiesta Movement, Rube Goldberg, NFL Films, Wordle, Two and a Half Men, a 10,000-Year Symphony, and ROFLCom Memes Will Help You Create and Execute Breakthrough Ideas A Culturematic is a little machine for making culture. It’s an ingenuity engine. Once wound up and released, the Culturematic acts as a probe into the often-alien world of contemporary culture, to test the atmosphere, to see what life it can sustain, to see who responds and how. Culturematics start small but can scale up ferociously, bootstrapping themselves as they go. Because they are so inexpensive, we can afford to fire off a multitude of Culturematics simultaneously. This is evolutionary strategy, iterative innovation, and rapid prototyping all at once. Culturematics are fast, cheap, and out of control. Perhaps as important, they fail early and often. They are the perfect antidote to a world where we cannot guess what’s coming next. In Culturematic, anthropologist Grant McCracken describes these little machines and helps the reader master them. Examples are drawn from NFL Films, Twitter, the Apple Genius Bar, Starbucks, Ford, SNL Digital Shorts, Restoration Hardware, UNICEF, J. Crew, Pie Lab, USA Network, and the GEICO gecko. For the traditional producers of culture—the creators of movies, design, advertising, publishing, magazines, newspapers, and corporate R&D—this book will inspire new innovation and creativity. For the emerging producers of culture—the digital players—this book will serve as a practical handbook. Culturematic: our app for creating the world anew."
546 ## - LANGUAGE NOTE
Language note English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element "Management--Social aspects, Popular culture--Economic aspects, Technological innovations, Creative thinking, New products, Diffusion of innovations."
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type

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