Designing brand identity: (Record no. 4113)

MARC details
000 -LEADER
fixed length control field 01697nam a2200229Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field ASM
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241206092858.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241203s9999 xx 000 0 und d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012020851
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118099209
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Qualifying information Hardback
040 ## - CATALOGING SOURCE
Transcribing agency ASM
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name "Wheeler, Alina."
Relator term Author
245 #0 - TITLE STATEMENT
Title Designing brand identity:
Remainder of title an essential guide for the whole branding team
Statement of responsibility, etc. Alina Wheeler.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. "Hoboken, New Jersey"
Name of publisher, distributor, etc. "John Wiley & Sons, Inc.,"
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent 326 Pages
Other physical details Colour Illustrations
Dimensions 29 cm
520 ## - SUMMARY, ETC.
Summary, etc. "A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"
546 ## - LANGUAGE NOTE
Language note English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element "Social Sciences, Brand name products, Branding (Marketing) Trademarks--Design, Advertising--Brand name products."
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type

No items available.