The Advertising Concept Book: (Record no. 4417)

MARC details
000 -LEADER
fixed length control field 01796nam a2200253Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field ASM
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241206092906.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241203s9999 xx 000 0 und d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011937503
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0500516235
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780500516232
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Qualifying information Hardback
040 ## - CATALOGING SOURCE
Transcribing agency ASM
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name "Pete Barry,"
Relator term Editor
110 ## - MAIN ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element "Pete Barry,"
245 #4 - TITLE STATEMENT
Title The Advertising Concept Book:
Remainder of title "A Complete Guide to Creative Ideas, Strategies and Campaigns"
Statement of responsibility, etc. Pete Barry
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London:
Name of publisher, distributor, etc. Thames & Hudson.
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent 296 pages
Other physical details illustrations
Dimensions 24 cm
520 ## - SUMMARY, ETC.
Summary, etc. "In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. Pete Barry outlines simple but fundamental rules about how to “push” an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns―in the form of over 450 “roughs” specially produced by the author, fifty of which are new to this edition―also reinforce the book’s core lesson: that a great idea will last forever."
546 ## - LANGUAGE NOTE
Language note English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type

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