Outside Insight (Record no. 4606)

MARC details
000 -LEADER
fixed length control field 01835nam a2200253Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field ASM
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241206121224.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241206s9999 xx 000 0 und d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2005923698
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0241273722
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780241273722
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Qualifying information Hardback
040 ## - CATALOGING SOURCE
Transcribing agency ASM
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jorn Lyseggen
Relator term Author
110 ## - MAIN ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Jorn Lyseggen
245 #0 - TITLE STATEMENT
Title Outside Insight
Remainder of title Navigating a World Drowning in Data
Statement of responsibility, etc. Jorn Lyseggen
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. United Kingdom
Name of publisher, distributor, etc. Portfolio Penguin
Date of publication, distribution, etc. 2017
300 ## - PHYSICAL DESCRIPTION
Extent 315 pages
Other physical details "Bars, Graphs, Tables"
Dimensions 23 cm
520 ## - SUMMARY, ETC.
Summary, etc. "The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our ""digital breadcrumbs"" - from job postings, to online news, social media, online ad spends, and more. As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging internal data toward analyses that also encompass industry-wide external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing outside insight, benefiting from an information advantage while their competition is left behind. Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama, and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement ""outside insight thinking"" into their company mindset and processes."
546 ## - LANGUAGE NOTE
Language note English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management. Industrial management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type

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