Content Rules (Record no. 5073)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01961nam a2200253Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ASM |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241206153830.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241203s9999 xx 000 0 und d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012002417 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118232606 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Qualifying information | Paperback |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | ASM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ann Handley |
| Relator term | Author |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Ann Handley |
| 245 #0 - TITLE STATEMENT | |
| Title | Content Rules |
| Remainder of title | "How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars that Engage Customers, and Ignite Your Business" |
| Statement of responsibility, etc. | Ann Handley |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Canada |
| Name of publisher, distributor, etc. | Wiley |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 293 pages |
| Other physical details | "Illustrations, Tables" |
| Dimensions | 23 cm |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a ""voice,"" including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic ""voice"" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules." |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. Distribution of products |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | C. C. Chapman |
| Relator term | Authors |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
No items available.