TY  - BOOK
AU  - Adam M. Brandenburger
AU  - Barry J. Nalebuff.
TI  - Co-opetition
SN  - 9780385479509
PY  - 1996///
CY  - New York
PB  - Doubleday
KW  - "Strategic planning. Competition. Cooperation. Game theory."
N2  - "Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.    Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set."
ER  -