TY  - BOOK
AU  - "Argenti, Paul A."
TI  - Corporate Communication (Fifth Edition)
SN  - 9780073377735
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - "Communication in management. Communication in organizations."
N2  - "Corporate Communication by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems."
ER  -