TY  - BOOK
AU  - Kevin & Jackie Freiberg
AU  - Dain Dunston.
TI  - Nanovation: how a little car can teach the world to think big and act bold
SN  - 9781595555250
PY  - 2011///
CY  - Nashville
PB  - Thomas Nelson
KW  - "Social Sciences, Tata Motors, Automobile industry and trade--India, Nano automobile."
N2  - "Do you have the eyes, the ears, and the hands to be a Nanovator? You're about to find out.  In India, entire families?too poor to afford a car?crowd onto a single motor scooter every day to brave the tangled traffic lurching through the streets.One evening Tata Motor's venerable chairman Ratan Tata witnessed something on those rain-soaked streets that both horrified him and birthed a dream: an overloaded scooter lost traction in a busy intersection and sent several members of the family tumbling across the pavement.In that moment Nanovation took root in Tata's imagination.  The very idea was supposed to be impossible. A safe and appealing family car for the price of a motor scooter? The experts dismissed it. But Ratan Tata was undeterred. When budget constraints, design restrictions, the rising costs of materials, and political agitation threatened to derail the project, Team Nano pressed on. This is the story of how, in the face of insurmountable odds, Tata Motors created one of the greatest innovations in the auto industry since Model-T.  Nanovation has disrupted an entire industry and changed the game for India forever. Imagine what it can do for your business. Is your company changing the way society functions?  What's your Nanovative idea? It's time to get moving!  Warning! Don't read this book unless you are ready to challenge management dogma, taken-for-granted assumptions, and outdated systems by asking ""what if?"" and ""why not?"" to some of your industry's toughest questions.  But, if you're ready to revolutionize the products you make, the processes you use, and the companies you build, pull up a seat at the drafting table with the creators of the Nano, the most important car to roll off the assembly line in decades. Discover the thinking that bred their ingenuity and the leadership that encouraged them to overcome adversity, to take risks despite their fear of failure, and to innovate beyond their customer's wildest expectations."
ER  -