TY  - BOOK
AU  - Woody Wade
TI  - Scenario planning: a field guide to the future / Woody Wade
SN  - 9781118170151
PY  - 2012///
CY  - "Hoboken, New Jersey"
PB  - Wiley
KW  - "Social Sciences, Business forecasting. Strategic planning."
N2  - "Scenario planning is a fascinating, yet still underutilized, business tool that can be of immense value to a company's strategic planning process. It allows companies to visualize the impact that a portfolio of possible futures could have on their competitiveness. It helps decision-makers see opportunities and threats that could emerge beyond their normal planning horizon. Scenario Planning serves as a guide to taking a long-term look at your business, your industry, and the world, posing thoughtful questions about the possible consequences of some current (and possible future) trends. This book will help you:  Outline (and help you prepare for) any trends that could play out in the future that could change the political, social, and economic landscapes and significantly impact your business Explore the impact of technological advances and the emergence of new competitors to your business Examine challenges that are only dimly recognizable as potential problems today This visual book will help you answer this question: Is my organization ready for every possibility?"
ER  -