"Peters, Thomas J."

The circle innovation: you can't shrink your way to greatness/ by Tom Peters. "Peters, Thomas J." - New York "Knopf," 1997 - 518 Pages illustrations 24 cm

"“A useful guide for Brand Managers, Chief Marketing Officers, marketers, or anyone leading, developing, or managing a brand. This book is filled with practical advice and real-world examples from experienced senior executives who are true pros at creating advertising for breakaway brands.” --Gail McGovern, Professor of Management Practice, Harvard Business School"


English

9780340717219

97074755


"Creative ability in business. Organizational change--Management."