TY  - BOOK
AU  - "Peters, Thomas J."
TI  - The circle innovation: you can't shrink your way to greatness/ by Tom Peters
SN  - 9780340717219
PY  - 1997///
CY  - New York
PB  - "Knopf,"
KW  - "Creative ability in business. Organizational change--Management."
N2  - "“A useful guide for Brand Managers, Chief Marketing Officers, marketers, or anyone leading, developing, or managing a brand. This book is filled with practical advice and real-world examples from experienced senior executives who are true pros at creating advertising for breakaway brands.” --Gail McGovern, Professor of Management Practice, Harvard Business School"
ER  -