TY - BOOK AU - "Barbara Minto," ED - "Barbara Minto," TI - The Pyramid Principle: Logic in Writing and Thinking SN - 0273710516 PY - 2009/// CY - New York PB - Financial Times Prentice Hall. KW - Language and Literature- Modern English N2 - "The Pyramid Principle is the international best-seller on how to think creatively, reason lucidly and produce crisp, clear, compelling business writing. Join the tens of thousands of people worldwide who have benefited from Barbara Minto’s technique, to present your thinking so clearly that the ideas jump off the page and into the mind of the reader. Can your writing do without it?" ER -