TY  - BOOK
AU  - Jorn Lyseggen
ED  - Jorn Lyseggen
TI  - Outside Insight: Navigating a World Drowning in Data
SN  - 0241273722
PY  - 2017///
CY  - United Kingdom
PB  - Portfolio Penguin
KW  - Management.  Industrial management
N2  - "The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our ""digital breadcrumbs"" - from job postings, to online news, social media, online ad spends, and more.  As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging internal data toward analyses that also encompass industry-wide external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time.  Tomorrow's most successful brands are already embracing outside insight, benefiting from an information advantage while their competition is left behind.  Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama, and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement ""outside insight thinking"" into their company mindset and processes."
ER  -