Joe Pulizzi

Content Inc. How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses Joe Pulizzi - United States of America McGraw- Hill 2015 - 316 pages Illustrations, Images, Graphs, Tables 24 cm

In Content Inc., one of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it's about developing valuable content, building an audience around that content, and then creating a product for that audience.


English

125958965X 9781259589652


Marketing. Distribution of products

HF5415.127 2015