TY - BOOK AU - Joe Pulizzi TI - Content Inc: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses SN - 125958965X AV - HF5415.127 2015 PY - 2015/// CY - United States of America PB - McGraw- Hill KW - Marketing. Distribution of products N2 - In Content Inc., one of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it's about developing valuable content, building an audience around that content, and then creating a product for that audience ER -