TY  - BOOK
AU  - Francis Kelly
ED  - Francis Kelly
TI  - The Breakaway Brand: How Great Brands Stand Out
SN  - 72262370
AV  - HD69 B7K455 2005 
PY  - 2005///
CY  - New York
PB  - McGraw-Hill Education
KW  - Other. Including business consultants, capacity, size of industries, etc
N2  - “The Breakaway Brand stands out just like a great brand. This is not a me-too marketing book, but rather one that gets to the bottom line of the breakaway brand…. This book’s insight is worth its weight in gold to brand marketers who want to dominate over the long term.” --Wenda Harris Millard, Chief Sales Officer, YAHOO! Inc
ER  -