Amazon cover image
Image from Amazon.com
Image from Google Jackets

Corporate Communication (Fifth Edition) "Argenti, Paul A."

By: Material type: TextTextPublication details: Boston McGraw-Hill Irwin 2009Description: 313 Pages illustrations 25 cmISBN:
  • 9780073377735
Subject(s): LOC classification:
Summary: "Corporate Communication by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems."
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
No physical items for this record

"Corporate Communication by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems."

English

There are no comments on this title.

to post a comment.