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The flight of the creative class: the new global competition for talent Richard Florida.

By: Material type: TextTextPublication details: New York "Harper Business," 2005Description: 326 Pages illustrations 24 cmISBN:
  • 006075690x
  • 9780060756901
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Summary: "What would happen if your brand were out of stock in a retail store? Would a customer wait until your brand becomes available, travel to another store to buy it…or purchase another brand instead? This is a brand’s moment of truth."
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"What would happen if your brand were out of stock in a retail store? Would a customer wait until your brand becomes available, travel to another store to buy it…or purchase another brand instead? This is a brand’s moment of truth."

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