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1.
Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United States of America Harvard Business Review Press 2005
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2.
Blue Ocean Shift Beyond Competing Proven Steps to Inspire Confidence and Seize New Growth W. Chan Kim by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United States of America Hachette Books 2017
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