000			02262nam a2200241Ia 4500
003			ASM
005			20241206092855.0
008			241203s9999 xx 000 0 und d
010			_a2006296000
020			_a0470821566
020			_a9780470821565
020			_qPaperback
040			_cASM
050			_a
100			_aPaul Temporal. _eAuthor
245		0	_aAsia's Star Brands _c"Temporal, Paul."
260			_aSingapore _b"John Wiley & Sons (Asia)," _c2006
300			_a301 Pages _billustrations _c23 cm
520			_a"Asian brands have come of age, and no longer can be seen as ""also rans"" to their Western competitors. The problem is, very little has been know about them. Paul Temporal's book fills this gap, with a series of practical 'brand biographies' which chart both the growing pains and the growth potential of the new contenders from the East. It's vital reading for anyone committed to doing business in Asia. - Miles Young, Chairman, Ogilvy & Mather, Asia Pacific China and Japan, as well as India and the Emirates, suggest remarkable achievements by local companies in the field of branding and brands. Such a revolution shall impact not only the regional markets but also the world economy and non-Asian firms. Paul Temporal's book provides spectacular business cases and broader key lessons. it should become a major reference for any practitioner and scholar, whether Asian or not. I rank it in my short list of relevant texts about competition and success in the coming years. - Professor Jean-Claude Thoenig, INSEAD A well-managed brand is the lifeline of any successful company. this helpful book explains how Asian companies have built their brands to create sustainable competitive advantage. Using up-to-date Asian case studies, it will help readers have a better understanding of the creation, management and evolution of brands. - Professor John Quelch, Harvard Business School It is often said that the 21st Century is Asia's. It is very encouraging to see many Asian brands succeeding, as wonderfully showcased by Paul Temporal, both regionally and globally. Branding is investment for the future."
546			_aEnglish
650			_a"Brand name products--Asia, Brand name products--Asia--Case studies."
942			_cBooks
999			_c4014 _d4014