000			01697nam a2200229Ia 4500
003			ASM
005			20241206092858.0
008			241203s9999 xx 000 0 und d
010			_a2012020851
020			_a9781118099209
020			_qHardback
040			_cASM
050			_a
100			_a"Wheeler, Alina." _eAuthor
245		0	_aDesigning brand identity: _ban essential guide for the whole branding team _cAlina Wheeler.
260			_a"Hoboken, New Jersey" _b"John Wiley & Sons, Inc.," _c2013
300			_a326 Pages _bColour Illustrations _c29 cm
520			_a"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"
546			_aEnglish
650			_a"Social Sciences, Brand name products, Branding (Marketing) Trademarks--Design, Advertising--Brand name products."
942			_cBooks
999			_c4113 _d4113