000 01035nam a2200229Ia 4500
003 ASM
005 20241206092907.0
008 241203s9999 xx 000 0 und d
010 _a97074755
020 _a9780340717219
020 _qPaperback
040 _cASM
050 _a
100 _a"Peters, Thomas J."
_eAuthor
245 4 _aThe circle innovation:
_byou can't shrink your way to greatness/ by Tom Peters.
_c"Peters, Thomas J."
260 _aNew York
_b"Knopf,"
_c1997
300 _a518 Pages
_billustrations
_c24 cm
520 _a"“A useful guide for Brand Managers, Chief Marketing Officers, marketers, or anyone leading, developing, or managing a brand. This book is filled with practical advice and real-world examples from experienced senior executives who are true pros at creating advertising for breakaway brands.” --Gail McGovern, Professor of Management Practice, Harvard Business School"
546 _aEnglish
650 _a"Creative ability in business. Organizational change--Management."
942 _cBooks
999 _c4426
_d4426