000 | 01035nam a2200229Ia 4500 | ||
---|---|---|---|
003 | ASM | ||
005 | 20241206092907.0 | ||
008 | 241203s9999 xx 000 0 und d | ||
010 | _a97074755 | ||
020 | _a9780340717219 | ||
020 | _qPaperback | ||
040 | _cASM | ||
050 | _a | ||
100 |
_a"Peters, Thomas J." _eAuthor |
||
245 | 4 |
_aThe circle innovation: _byou can't shrink your way to greatness/ by Tom Peters. _c"Peters, Thomas J." |
|
260 |
_aNew York _b"Knopf," _c1997 |
||
300 |
_a518 Pages _billustrations _c24 cm |
||
520 | _a"“A useful guide for Brand Managers, Chief Marketing Officers, marketers, or anyone leading, developing, or managing a brand. This book is filled with practical advice and real-world examples from experienced senior executives who are true pros at creating advertising for breakaway brands.” --Gail McGovern, Professor of Management Practice, Harvard Business School" | ||
546 | _aEnglish | ||
650 | _a"Creative ability in business. Organizational change--Management." | ||
942 | _cBooks | ||
999 |
_c4426 _d4426 |