000			03195nam a2200229Ia 4500
003			ASM
005			20241206092907.0
008			241203s9999 xx 000 0 und d
010			_a2013020203
020			_a9781633691780
020			_qPaperback
040			_cASM
050			_a
100			_a"Christensen, Clayton M." _eAuthor
245		4	_aThe Innovator's Dilemma: _bwhen new technologies cause great firms to fail _c"Christensen, Clayton M."
260			_a"Boston, Massachusetts" _b"Harvard Business Review Press," _c2013
300			_a252 Pages _billustrations _c25 cm
520			_a"""The bestselling classic on disruptive innovation, renowned author Clayton M. Christensen. His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller-now updated with a fresh new package-innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right-yet still lose market leadership. Read this international bestseller to avoid a similar fate. Clay Christensen-who authored the award-winning Harvard Business Review article ""How Will You Measure Your Life?""-explains why most companies miss out on new waves of innovation. No matter the industry, he says a successful company with established products WILL get pushed aside unless managers know how and when to abandon traditional business practices. Offering both successes and failures from leading companies as a guide, The Innovator's Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation. Sharp, cogent, provocative, and one of the most influential business books of all time-The Innovator's Dilemma is the book no manager or entrepreneur should be without. Add this newly released edition to your library. Published by Harvard Business Review Press""-- Provided by publisher. ""In this revolutionary bestseller, innovation expert Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership--or worse, disappear altogether. And not only does he prove what he says, but he tells others how to avoid a similar fate. Focusing on ""disruptive technology,"" Christensen shows why most companies miss out on new waves of innovation. Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, The Innovator's Dilemma presents a set of rules for capitalizing on the phenomenon of disruptive innovation. Find out: When it is right not to listen to customers. When to invest in developing lower-performance products that promise lower margins. When to pursue small markets at the expense of seemingly larger and more lucrative ones. Sharp, cogent, and provocative, The Innovator's Dilemma is one of the most talked-about books of our time--and one no savvy manager or entrepreneur should be without""--"
546			_aEnglish
650			_a"Social Sciences Creative ability in business. Industrial management. Customer services. Success in business."
942			_cBooks
999			_c4439 _d4439