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010 _a" 96010216"
020 _a0875846513
020 _a9780875846514
020 _qHardback
040 _cASM
050 _a
100 _a"Kaplan, Robert S."
_eAuthor
245 4 _aThe balanced scorecard :
_btranslating strategy into action
_c"Robert S. Kaplan, David P. Norton."
260 _a"Boston, Mass."
_b"Harvard Business School Press,"
_c1996
300 _a322 Pages
_billustrations
_c24 cm
520 _a"The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change."
521 _a"Student, Researches & etc"
546 _aEnglish
650 _a"Industrial productivity--Measurement. Strategic planning. Organizational effectiveness--Evaluation."
700 _aDavid P. Norton.
_eAuthors
942 _cBooks
999 _c4466
_d4466