000			01468nam a2200229Ia 4500
003			ASM
005			20241206153829.0
008			241203s9999 xx 000 0 und d
020			_a1625274491
020			_a9781625274496
020			_qHardback
040			_cASM
050			_a
100			_aW. Chan Kim
245		0	_aBlue Ocean Strategy _bHow to Create Uncontested Market Space and Make the Competition Irrelevant _cW. Chan Kim
260			_aUnited States of America _bHarvard Business Review Press _c2005
300			_a240 pages _b"Bars, Graphs, Mindmaps, Figures, Illustrations" _c24 cm
520			_a"In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating ""blue oceans""—untapped new market spaces ripe for growth."
546			_aEnglish
650			_aMarketing. Distribution of products
942			_cBooks
999			_c5028 _d5028