000			01961nam a2200253Ia 4500
003			ASM
005			20241206153830.0
008			241203s9999 xx 000 0 und d
010			_a2012002417
020			_a9781118232606
020			_qPaperback
040			_cASM
050			_a
100			_aAnn Handley _eAuthor
110			_aAnn Handley
245		0	_aContent Rules _b"How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars that Engage Customers, and Ignite Your Business" _cAnn Handley
260			_aCanada _bWiley _c2011
300			_a293 pages _b"Illustrations, Tables" _c23 cm
520			_a"Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a ""voice,"" including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic ""voice"" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules."
546			_aEnglish
650			_aMarketing. Distribution of products
700			_aC. C. Chapman _eAuthors
942			_cBooks
999			_c5073 _d5073