000			02152nam a2200241Ia 4500
003			ASM
005			20241206153832.0
008			241203s9999 xx 000 0 und d
020			_a0814407536
020			_a9780814407530
020			_qHardback
040			_cASM
050			_a
100			_aJohn Beck _eAuthor
110			_aJohn Beck
245		0	_aDocomo _bJapan's Wireless Tsunami _cJohn Beck
260			_aUnited States of America _bMcGraw-Hill Education _c2003
300			_a240 pages _b"Piecharts, Graphs, Bars, Illustrations" _c24 cm
520			_a"Almost a quarter century after their core management principles put them in nearly unassailable positions of market dominance, Japanese firms like Toyota, Sony, and Honda are still the standards to which other corporations aspire. Today, Japan's NTT DoCoMo is on the verge of attaining equal stature. DoCoMo is the world's second - largest mobile phone operator and, with its I-mode system, the first to roll out real, viable third - generation applications like Internet - ready mobile phones. This quantum leap in technology will very soon change the way we all send and receive information, from e-mail, paging, and voice to graphic business applications and entertainment. But DoCoMo's success came not as a result of following the hard-and-fast models of its illustrious predecessors. In fact, it is much more a reflection of the ability of DoCoMo's management to carve out a creative niche within the confines of legendarily traditional Nippon Telephone and Telegraph. Beck (co-author, The Attention Economy) and Accenture senior consultant Wade examine the enormous risks that DoCoMo took in pursuing a bleeding edge"" technology which analysts thought was superfluous, and how their daring almost single - handedly brought an entire global market into existence. This extraordinary story and the simple, powerful management themes ingrained in it that will drive companies the world over to emulate DoCoMo as they did the previous giants of Japanese industry."""
546			_aEnglish
650			_aCellular telephone services industry. Wireless telephone industry
942			_cBooks
999			_c5144 _d5144