000			02077nam a2200229Ia 4500
003			ASM
005			20241206153837.0
008			241203s9999 xx 000 0 und d
020			_a159184259X
020			_a9781591842590
020			_qHardback
040			_cASM
050			_a
100			_aHugh MacLeod
245		0	_aIgnore Everybody _bAnd 39 other Keys to Creativity _cHugh MacLeod
260			_aUnited States of America _bPenguin Group (USA) Inc _c2009
300			_a159 pages _billustrations _c22 cm
520			_a"When Hugh MacLeod was a struggling young copywriter living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog-gapingvoid.com-and a reputation for pithy insight and humor, in both words and pictures.MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?Ignore Everybody expands on MacLeod's sharpest insights, wittiest cartoons, and most useful advice. For example:-Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less.-If your plan depends on you suddenly being ""discovered"" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.-Don't try to stand out from the crowd; avoid crowds altogether. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.-The idea doesn't have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will.After learning MacLeod's forty keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world."
546			_aEnglish
650			_aSocial Sciences-Advertising
942			_cBooks
999			_c5300 _d5300