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010 _aHC440 T4K86 2012
020 _a9781422158753
020 _qHardback
040 _cASM
050 _a
100 _aNirmala Kumar
245 0 _aIndia Inside:
_bThe Emerging Innovation Challenge to the West
_cNirmala Kumar and Phanish Puranam
260 _a"Boston, Massachusetts"
_bHarvard Business Review Press
_c2012
300 _a177 Pages
_billustrations
_c24 cm
520 _a"Thanks to its ability to innovate, the developed world will always have a distinct advantage over the developing world, right? Not according to leading management experts Nirmalya Kumar and Phanish Puranam. In India Inside, the authors draw on their research to show how India is already turning this assumption on its head—often in ways invisible to consumers in the developed world. Through their research and extensive interviews with India-based executives from such companies as AstraZeneca, GE, Infosys, Intel, and Wipro, the authors unveil the dramatic rise in invisible innovation occurring in India—from B2B products and R&D outsourcing to process and management innovation. The book also illuminates Indian companies’ growing ability to innovate consumer products that are compact, low-cost, efficient, and robust in the face of harsh environmental conditions. The authors’ analysis makes clear that for certain kinds of innovation, the long-held monopoly of the developed world is over. India Inside provides a wake-up call for executives and policy makers in the developed world and a clear-eyed view of both the challenges and opportunities facing multinationals seeking new sources of innovation in the future. Read less"
546 _aEnglish
650 _aEconomic history and conditions
942 _cBooks
999 _c5316
_d5316