000			01857nam a2200241Ia 4500
003			ASM
005			20250213104710.0
008			250213s9999 xx 000 0 und d
010			_a2010043708
020			_a9781601631480
020			_qPaperback
040			_cASM
050			_aHD59 K58 2011
100			_aKleiman, Jessica. _eAuthor
245		0	_aBe your own best publicist: _bhow to use PR techniques to get noticed, hired, and rewarded at work _cKleiman, Jessica.
260			_aPompton Plains, N.J. _bCareer Press, _c2011
300			_a220 Pages _billustrations _c22 cm
520			_aIn one of the toughest job markets in more than 20 years, applying the art of self-promotion is more vital than ever. BE YOUR OWN BEST PUBLICIST shows anyone looking to land a new job, attract freelance assignments, stay essential in a current position or get that coveted promotion, how they can use public relations skills to achieve his or her goals. Written by seasoned public relations pros Jessica Kleiman and Meryl Weinsaft Cooper, this helpful, easy-to-follow guide breaks down the fundamentals of PR and how to implement them to successfully promote yourself. BE YOUR OWN BEST PUBLICIST will teach you how to: · Set a personal PR strategy that gets results. · Build key message points and deliver them with style. · Craft the perfect pitch for each situation. · Network and develop relationships that will help you get ahead. · Use creativity to stand out from the competition. Through humorous, informative anecdotes, plus user-friendly tips and exercises, BE YOUR OWN BEST PUBLICIST will arm you with the confidence, knowledge and tactics to help you market yourself in the workplace.
546			_aEnglish
650			_aSocial Sciences, Public relations, Career development, Publicity.
700			_aMeryl Weinsaft Cooper _eAuthors
942			_cBooks
999			_c6185 _d6185