000			01110nam a2200229Ia 4500
003			ASM
005			20250213150329.0
008			250213s9999 xx 000 0 und d
010			_a2008042859
020			_a9780073377735
020			_qPaperback
040			_cASM
050			_aHD30.3 .A73 2009
100			_aArgenti, Paul A. _eAuthor
245		0	_aCorporate Communication (Fifth Edition) _cArgenti, Paul A.
260			_aBoston _bMcGraw-Hill Irwin _c2009
300			_a313 Pages _billustrations _c25 cm
520			_aCorporate Communication by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.
546			_aEnglish
650			_aCommunication in management. Communication in organizations.
942			_cBooks
999			_c6213 _d6213