000			02139nam a2200241Ia 4500
003			ASM
005			20250314111342.0
008			250313s9999 xx 000 0 und d
010			_a2023046078
020			_a9781647826253
020			_qHardback
040			_cASM
050			_aHD30.2 .G687 2024
100			_aVijay Govindarajan _eAuthor
245		0	_aFusion strategy: _bhow real-time data and AI will power the industrial future _cVijay Govindarajan, & Venkat Venkatraman.
260			_aBoston, Massachusetts _bHarvard Business Review Press, _c2024
300			_a214 pages _billustrations _c25 cm
520			_aTwo world-renowned experts on innovation and digital strategy explore how real-time data and AI will radically transform physical products—and the companies that make them. Tech giants like Facebook, Amazon, and Google can collect real-time data from billions of users. For companies that design and manufacture physical products, that type of fluid, data-rich information used to be a pipe dream. Now, with the rise of cheap and powerful sensors, supercomputing, and artificial intelligence, things are changing—fast. In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkatraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best—create physical products—with what digitals do best—use algorithms and AI to parse expansive, interconnected datasets—to make strategic connections that would otherwise be impossible. The laws of competitive advantage are changing, rewarding those who have the most robust, data-driven insights rather than the most valuable assets. To compete in the new digital age, companies need to use real-time data to turbocharge their products, strategies, and customer relationships. Those that don't risk falling on the wrong side of the next great digital divide. Fusion Strategy is the way forward.
546			_aEnglish
650			_aInformation technology--Management, Big data--Maanagement, Artificial intelligence.
700			_aVenkat Venkatraman _eAuthors
942			_cBooks
999			_c8529 _d8529