000			01469nam a2200217Ia 4500
003			ASM
005			20250314111343.0
008			250313s9999 xx 000 0 und d
020			_a9781780670003
020			_qpaperback
040			_cASM
050			_aHF5825 .S53 2012
100			_aMark Shaw _eAuthor
245		0	_aCopywriting Successful Writing for Design, Advertising and Marketing _bSecond Edition _cMark Shaw
260			_aChina _bLaurence King Publishing Ltd _c2012
300			_a240 pages _billustrations _c25 cm
520			_aCreating effective copywriting is of vital importance in todays design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition. Copywriting shows how to write for all formats and contexts, from catalogues and products to advertising and websites. It explores the challenges of commercial writing, providing the tools to become a confident and versatile copywriter. Leading industry talents from both the UK and US are interviewed, major campaigns covering all areas of the industry are illustrated in colour and examined in depth, and exercises and tips aid in developing creative writing, editing and presentation skills. Revealing the secrets of this rapidly expanding profession, Copywriting provides the skills and techniques to thrive in the world of creative commercial writing.
546			_aEnglish
650			_aSocial Sciences
942			_cBooks
999			_c8598 _d8598