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The circle innovation: you can't shrink your way to greatness/ by Tom Peters. "Peters, Thomas J."

By: Material type: TextTextPublication details: New York "Knopf," 1997Description: 518 Pages illustrations 24 cmISBN:
  • 9780340717219
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Summary: "“A useful guide for Brand Managers, Chief Marketing Officers, marketers, or anyone leading, developing, or managing a brand. This book is filled with practical advice and real-world examples from experienced senior executives who are true pros at creating advertising for breakaway brands.” --Gail McGovern, Professor of Management Practice, Harvard Business School"
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"“A useful guide for Brand Managers, Chief Marketing Officers, marketers, or anyone leading, developing, or managing a brand. This book is filled with practical advice and real-world examples from experienced senior executives who are true pros at creating advertising for breakaway brands.” --Gail McGovern, Professor of Management Practice, Harvard Business School"

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