Copywriting Successful Writing for Design, Advertising and Marketing Second Edition
Mark Shaw
Copywriting Successful Writing for Design, Advertising and Marketing Second Edition Mark Shaw - China Laurence King Publishing Ltd 2012 - 240 pages illustrations 25 cm
Creating effective copywriting is of vital importance in todays design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition. Copywriting shows how to write for all formats and contexts, from catalogues and products to advertising and websites. It explores the challenges of commercial writing, providing the tools to become a confident and versatile copywriter. Leading industry talents from both the UK and US are interviewed, major campaigns covering all areas of the industry are illustrated in colour and examined in depth, and exercises and tips aid in developing creative writing, editing and presentation skills. Revealing the secrets of this rapidly expanding profession, Copywriting provides the skills and techniques to thrive in the world of creative commercial writing.
English
9781780670003
Social Sciences
HF5825 .S53 2012
Copywriting Successful Writing for Design, Advertising and Marketing Second Edition Mark Shaw - China Laurence King Publishing Ltd 2012 - 240 pages illustrations 25 cm
Creating effective copywriting is of vital importance in todays design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition. Copywriting shows how to write for all formats and contexts, from catalogues and products to advertising and websites. It explores the challenges of commercial writing, providing the tools to become a confident and versatile copywriter. Leading industry talents from both the UK and US are interviewed, major campaigns covering all areas of the industry are illustrated in colour and examined in depth, and exercises and tips aid in developing creative writing, editing and presentation skills. Revealing the secrets of this rapidly expanding profession, Copywriting provides the skills and techniques to thrive in the world of creative commercial writing.
English
9781780670003
Social Sciences
HF5825 .S53 2012