Corporate Communication (Fifth Edition) Argenti, Paul A.

By:

Argenti, Paul A [Author]

Material type: Text

TextPublication details: Boston McGraw-Hill Irwin 2009Description: 313 Pages illustrations 25 cmISBN:

9780073377735

Subject(s):

Communication in management. Communication in organizations

LOC classification:

HD30.3 .A73 2009

Summary: Corporate Communication by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode
Books	Academy of Sciences Malaysia	Academy of Sciences Malaysia		1	Available		ASMLIB000067-01

Corporate Communication by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

English

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