The Breakaway Brand How Great Brands Stand Out Francis Kelly

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Material type: Text

TextPublication details: New York McGraw-Hill Education 2005Description: 289 pages Graphs, Images, Illustrations 24 cmISBN:

72262370
9780072262377

Subject(s):

Other. Including business consultants, capacity, size of industries, etc

LOC classification:

HD69 B7K455 2005

Summary: “The Breakaway Brand stands out just like a great brand. This is not a me-too marketing book, but rather one that gets to the bottom line of the breakaway brand…. This book’s insight is worth its weight in gold to brand marketers who want to dominate over the long term.” --Wenda Harris Millard, Chief Sales Officer, YAHOO! Inc.

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“The Breakaway Brand stands out just like a great brand. This is not a me-too marketing book, but rather one that gets to the bottom line of the breakaway brand…. This book’s insight is worth its weight in gold to brand marketers who want to dominate over the long term.” --Wenda Harris Millard, Chief Sales Officer, YAHOO! Inc.

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