Content Inc. How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses Joe Pulizzi

By:

Joe Pulizzi

Material type: Text

TextPublication details: United States of America McGraw- Hill 2015Description: 316 pages Illustrations, Images, Graphs, Tables 24 cmISBN:

125958965X
9781259589652

Subject(s):

Marketing. Distribution of products

LOC classification:

HF5415.127 2015

Summary: In Content Inc., one of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it's about developing valuable content, building an audience around that content, and then creating a product for that audience.

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In Content Inc., one of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it's about developing valuable content, building an audience around that content, and then creating a product for that audience.

English

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